Johannesburg, South Africa and Petah Tikva, Israel – July 29, 2009 – The MEA division of CHEP, the global leader in pallet and container pooling services, announced that it has chosen the battery-assisted, passive (BAP) RFID tags of PowerID to track pallets and containers for its automotive and retail customers in South Africa.  CHEP MEA opted for PowerID’s labels for tracking items that pose challenges to traditional passive RFID labels such as automotive parts and retailer goods. 

CHEP issues, collects, conditions and reissues more than 300 million pallets and containers from a global network of service centers, helping manufacturers and growers transport their products to distributors and retailers. Combining superior technology, decades of experience and an unmatched asset base, CHEP handles pallet and container supply chain logistics for customers in the consumer goods, produce, meat, home improvement, beverage, raw materials, petro-chemical and automotive industries. 
 
CHEP provides value added services that improve supply chain visibility for its customers, and RFID is one technology used to heighten visibility.  CHEP utilizes passive labels for items that do not challenge RFID; however, when challenging materials are involved, CHEP decided to use PowerID’s BAP RFID labels – particularly for its automotive and retail customers. 

“We selected PowerID tags for customers with items that challenge RFID performance,” said Victor Leftwick, CHEP MEA’s Technology Services Director.  “We are very satisfied with PowerID’s ability to provide us with full visibility as well as its team’s commitment and responsiveness to our needs.”

CHEP is using PowerID’s EPCglobal Class 1, Generation 2 labels with standard RFID readers, alongside passive Gen. 2 RFID labels.  CHEP uses PowerM and PowerG labels, depending on the items in the containers.

“We are thrilled that CHEP, a global leader in logistics, has chosen our BAP labels,“ said Erez Kahani, PowerID’s CEO. “Our work with CHEP reinforces our thinking that our labels serve a market need for customers that find passive RFID performance limited and active RFID too costly.”

About CHEP
CHEP is the global leader in pallet and container pooling services serving many of the world's largest companies. The company has more than 7,000 employees and operates in 45 countries. Combining superior technology and an asset base of more than 300 million pallets and containers, CHEP offers its customers exceptional value, a platform that enables reduction in customer product damage, and an environmentally sustainable logistical solution. Supply chains served include consumer goods, produce, beverage, and the automotive industry. With global partners that include Procter & Gamble, SYSCO, Kellogg's, Kraft, Nestle, Ford and GM, CHEP is known for Handling the World's Most Important Products. Everyday. For more information about CHEP, please visit: http://www.chep.com/.

About PowerID Ltd.
PowerID is the industry leader in the field of Battery-Assisted, Passive (BAP) RFID. The company provides reliable and cost-effective BAP RFID labels for selected applications in industries involving freight, metals, chemicals, paper, people tracking, race timing, and cold chain.  With corporate headquarters in Israel, PowerID is a privately-held company backed by first-tier investors such as Partech International, Apax Partners, Amadeus Capital Partners, Infinity Venture Capital, and Bank of America.  For more information, visit http://www.power-id.com/.