Tel Aviv, Israel – June 28, 2007 –  PowerID Ltd., the pioneer and leader in the field of battery-assisted, passive (BAP) RFID, announced that Israel Venture Association (IVA) and Red Herring magazine, a publication that influences the world venture capital industry, selected PowerID as one of Israel’s most promising start-ups.

PowerID, which develops and markets BAP radio frequency identification (RFID) technology for the ultra high frequency range, was also chosen as one of the top three Israeli start ups in the field of communications based on its vision, technological achievement, and market leadership.

"Since the bubble exploded at the end of 2000, a company's financial worth is determined by a wider range of factors than just an idea and how it's presented," says Orna Berry, Chairman of IVA and a venture partner at Gemini Venture Capital Fund. "Start-up companies who have created value, have done so with a combination of unique technology, professional people, their operational and managerial capabilities and a formulating market.”

“Since PowerID’s establishment, we have focused our activities on developing RFID products that address a market need, “said PowerID’s CEO, Erez Kahani.  “We are delighted that two prestigious organizations such as Red Herring and IVA have nominated us for this honor.”