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PowerID BAP Tags Tapped for RTLS at Hiroshima Rose Nursery

High-Value Rose Plants Tagged for Instant Location Visibility

Petah Tikva, Israel – December 6, 2010 – PowerID, the industry leader in battery-assisted, passive (BAP) RFID technology, announced today that Honest, a leading automatic identification system integrator and software vendor in Japan, has deployed a real-time locating system (RTLS) for high-value rose plants at the Hiroshima Rose Nursery, based on PowerID’s BAP tags.  Honest purchased the tags from PowerID’s Tokyo-based partner and agent, Japan21.

Honest developed the system for inventory control for its customer, Hiroshima Rose Nursery.  The nursery, which grows about 500 types of roses, requires accurate real-time inventory and location data, primarily for customer inquiries.  To achieve this goal, Honest tagged thousands of plants with PowerID PowerG tags, installed ceiling-antennas, and connected the latter to standard RFID readers in the nursery’s greenhouses to provide instant plant visibility.   With the system in place, customers can now log on to the nursery’s portal and check inventory and plant status in real-time, expanding business opportunities for the nursery.

“We chose PowerID’s tags because we required a reasonably priced tag that could be read from twenty meters,” said Hironao Sone, Fellow at Honest. “PowerID’s BAP tags met both these requirements, which to us is unique since affordability and excellent performance are two traits that are usually mutually exclusive.”

PowerID’s partner and agent in Japan, Japan21 suggested PowerID’s BAP tags after understanding Honest’s tag requirements.  Honest expects to deploy the same system in other rose nurseries and envisions other agriculture customers requiring similar systems for real-time location of inventory. 

“We are delighted that our BAP RFID tags are being successfully used in an RTLS application at the Hiroshima Rose Nursery,” said Erez Kahani, CEO of PowerID. “We are also happy that our partnership with Japan21 continues to flourish and bear fruit, and we look forward to continued traction in the Japanese market.”
About PowerID Ltd.
PowerID is the industry leader in the field of Battery-Assisted, Passive (BAP) RFID. The company provides reliable and cost-effective BAP RFID labels for selected applications in industries involving freight, metals, chemicals, people tracking, race timing, and cold chain.  With corporate headquarters in Israel, PowerID is a privately-held company backed by first-tier investors such as Partech International, Azini Capital, Amadeus Capital Partners, and Infinity Venture Capital.  For more information, visit www.power-id.com.

About Japan 21
Japan21 is a Tokyo-based business development and technical support company that represents non-Japanese technology vendors aiming to build and maintain a successful sales operation in Japan. We are set up to serve as a one-stop solution for a long term win-win partnership. Our mission is to provide foreign technology companies with a unique opportunity to enter into the Japanese market without the need to invest in extensive and costly infrastructure in order to maintain independent operations in Japan.  Japan21's in-depth knowledge of leading Japanese organizations and their decision-making processes, as well as the company's skilled staff, provides a powerful tool for maintaining and accelerating comprehensive sales operations in Japan.  For more information, visit http://www.japan21.co.jp

About Honest
Honest is a system integrator and software vendor located in Japan.  The company provides reliable and high quality system solutions especially medical system for  hospitals.  Honest also provide solution package software for medical inspection, health care solutions, etc.  Recently, the company provided an agriculture support system with sensors and a sensor network to the Japanese government.  For more information, visit http://www.honest.co.jp

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